The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …

Social media is considered to be one of the greatest environments in which users interact
with each other. This is also used by marketers in promoting their products to target …

This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

Thirty-five percent of US adults own a smartphone and more than seventy-three percent of
the population in South Korea owns a smartphone in the first quarter of 2013. The number of …

Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …

Acting on a sudden urge to purchase something without a prior intention or plan to do so
and without considering its long-term effects is regarded as impulse buying behavior. The …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …