Our study examines the impact of product information presentation on consumers' purchase
intention through information processing (ie, utilitarian and hedonic browsing) in the context …

Alternative fuel vehicles (AFVs) are an important element of sustainable development and
electromobility. Even though the analysis of consumers' preferences towards AFV has …

UI (User Interface) is an essential factor influencing users' perception of an app. However, it
is hard for even professional designers to determine if the UI is good or not for end-users …

As far as new communication channels are concerned, there have been extensive
developments in communications and marketing in digital era. Today, therefore, companies …

In the context of refined urban development, current façade color designs cannot effectively
meet the diverse emotional needs of each sex. Thus, distinguishing the differences in …

Purpose This paper aims to study the cross-modal correspondence between a visual
stimulus (ie glossiness), haptic perception and consumers' reactions (internal responses …

The purpose of this paper is to determine the negative psychological factors and online
shopping behaviour. This is a review paper among college students' at Tongren city in …

Other than the food attribute/quality information, the design of food labels involves many
other essential factors, such as color that may affect consumer choice decision. How food …

The purpose of this study is to understand the factors that influence a person in using mobile
website e-government. In addition, this study also understands the moderating effect of …

This research explores the influence of colour on cognitive performance and intellectual
abilities (ie, logical and lateral thinking abilities and people's attention to detail) in a …