This study investigated the effectiveness of rational and emotional appeals in online and
offline hotel upselling messages on customer attitude and purchase intention. The study …

In this work, data is collected through a questionnaire evaluating factors, such as
informativeness from AI, recommendations via AI, social media, customer purchase …

Purchasing conditional upgrade is an impulsive buying behavior because hotel guests
make unplanned purchases triggered by various stimuli. Therefore, this study identifies hotel …

Sales and sales leadership are essential business functions and concepts. Research on the
extant sales literature is necessary and timely to academics and tourism professionals due …