Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

More and more products in everyday life are using artificial intelligence (AI). The purpose of
this research is to investigate influence factors in an acceptance model on behavioral …

Today, humans interact with automation frequently and in a variety of settings ranging from
private to professional. Their behavior in these interactions has attracted considerable …

Robots or frontline employees? Exploring customers’ attributions of responsibility and
stability after service failure or success | Emerald Insight Books and journals Case studies …

Today, humans interact with technology frequently and in a variety of settings ranging from
private to professional. Their behavior in these interactions has attracted considerable …

Purpose Firms have begun to introduce virtual agents (VAs) in service encounters, both in
online and offline environments. Such VAs typically resemble human frontline employees in …

Despite the growing application of interactive technologies like service robots in customer
service, there is limited understanding about how customers respond to interactions with …

In organizations facing digital transformation, intelligent technologies are starting to replace
the human workforce. At present, managers delegate tasks to an artificial agent and rarely …

The study primarily aimed to understand whether individual factors could predict how people
perceive and evaluate artworks that are perceived to be produced by AI. Additionally, the …

Prior research is limited that examines how consumers respond to artificial intelligence (AI)
used by businesses and in marketing. Specifically, more research is needed that explores …