Purpose This study aims to demonstrate that brand experiences can influence perceived
brand authenticity, and perceived quality mediates this link. The proposed nomological net …

Live streaming commerce is emerging as one new business model in e-commerce, with an
influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior …

Marketers and researchers alike typically regard products as differentiated by quality
(modeled via vertical differentiation) or taste (modeled via horizontal differentiation). This …

This paper studies optimal product line design when consumers need to incur costly
deliberation to uncover their valuations for quality. To induce deliberation, a firm must …

Experiments are a well-suited method for empirically studying cause-and-effect
relationships. This article provides a guideline for designing experiments. We develop an …

Contemporary production and consumption are often characterised by negative
externalities, for example regarding animal welfare. Despite consumer concerns about …

We empirically examine the impact of expanded product variety on demand concentration
using large data sets from the movie rental industry as our test bed. We find that product …

Abstract Since Alwin Toffler coined the term choice overload in 1970, no systematic literature
review has been conducted on this subject. At the same time, the three meta‐analytic …

European consumers are increasingly concerned about palm oil production, yet the uptake
of certified sustainable palm oil (CSPO) has been slow. Labelling systems have been …

Psychological and physiological states such as mood, hunger, stress, and sleep deprivation
are known to affect decision-making processes and therefore crucially influence consumer …