Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

Based on its versatility as a personal and direct medium of communication, short message
service (SMS) provides a potentially useful avenue to higher educational institutions for …

The present study was conducted to find out the effects of advertisements on user behavior
in Lahore city (N= 150). A questionnaire was used to measure the effects of advertisements …

Mobile Marketing is a new trend of marketing which is emerging world wide. It has a great
potential in Pakistan because of high mobile penetration (55.39%) and great popularity of …

The idea behind this study is to expose the factors which have greater influence on customer
buying behavior while making purchase decision through billboard advertisement. Here, in …

In 2007, the authors delivered a web-based survey to a sampling frame of 18 to 30 year
olds. Choice-based conjoint analysis was used to determine their local coupon preferences …

Advertising developed mainly in twentieth century. The development of technology and
research brought sophistication in advertising in recent decades. It has developed …

The main aim of the study is to find the effect of the financial advertisement on the
respondent's information selection, processing and analysing it while making the financial …

Due to the rapid technological development in information technologies, and mobile phone
industry the usage of smart phone became a new trend consequently leading to more than …

In the new era and the modern world advertising industry is experiencing fast extraordinary
changes. Commonly, advertising is one of platform for communication that used to inform …