Roles of social media in the retail sector in Tunisia: the case of Facebook

The effects of video storytelling advertising on consumers' online reactions on Facebook: a cross cultural study

AB Aicha, R Bouzaabia - Qualitative Market Research: An …, 2023 - emerald.com

The effects of video storytelling advertising on consumers’ online reactions on Facebook: a
cross cultural study | Emerald Insight Books and journals Case studies Expert Briefings Open …

被引用次数：18 相关文章所有 3 个版本

Role of passion in entrepreneurial responses to crises on social media platforms

S Boussema - EuroMed Journal of Business, 2023 - emerald.com

Purpose This study examines the role of passion in gender-specific entrepreneurial
responses in times of crises and how passion manifests itself in a digital environment …

被引用次数：3 相关文章

Социальные сети в деятельности розничных торговых организаций

ЕА МАЙОРОВА, АФ НИКИШИН… - Экономика. Бизнес …, 2016 - elibrary.ru

Предмет/тема. В статье рассматриваются социальные сети как инструмент
коммуникации организаций сетевой продовольственной розничной торговли с …

被引用次数：58 相关文章

[PDF] researchgate.net

The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages

NTT Mai, NA Hao, PTX Huong - Journal of Digital & Social …, 2016 - ingentaconnect.com

This paper studies two relationships: how the volume, quality and credibility of information
found on Facebook fan pages affects the perceived usefulness of this information and how …

被引用次数：8 相关文章所有 5 个版本

The Influence of Social Media Marketing on the Company's Share Prices

A Fajczak-Kowalska, A Marynowska… - Przedsiębiorczość i …, 2017 - ceeol.com

In the contemporary world conservative and old-fashioned marketing strategiesdo not work
to the advantage of the launching company. In order to gain the competitiveedge and then …

被引用次数：2 相关文章所有 3 个版本

[引用][C] 社交媒体环境下网络信息可信度评估研究综述

李保珍，王亚 - 情报学报, 2015

被引用次数：3 相关文章