The marketing literature is replete with the repeated use of traditional theories of behaviour,
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …

Customers at the bottom of the pyramid (BOP) desire to use the same products as affluent
consumers. Thus, BOP customers tend to participate in aspirational consumption. The …

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and
quick food delivery. Yet, the existing research offers a limited understanding of consumers' …

Teachers' education has a pivotal role in the process of societal change and for leading
towards a sustainable future. The current study aimed at investigating the effect of a course …

The sharing of travel experiences has become ubiquitous in today's era. This study focuses
on a pervasive trend among Millennial consumers: the experience of benign envy toward …

The main aim of the study was to investigate Instagram's impact on users' mental well-being
and behavior (including purchasing activity) during the pandemic. The study was conducted …

Adopting electric vehicles (EVs) is regarded as one of the leading solutions to environmental
issues. However, recent research on the promotion of EVs adoption focuses on perceptions …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

Consumer's ability to touch products is an essential component of one's retail shopping
experience. When the ability to touch is not available, Virtual Reality (VR) platforms may …

As mass customization programs are becoming ever more common among luxury brands,
this study seeks to identify the dimensions of consumers' perceived value gained and to …