In spite of considerable prior research on luxury branding, no widely accepted definition of
“luxury brand” exists. The purpose of this paper is to review the literature in order to: a) …

The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify the
value of digital items in the metaverse; thus, brands can maintain their reputations, ensure …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

India-focused research has proliferated in the last few decades. That stated, no study to date
has systematically examined the nuances of the intellectual evolution of this rich body of …

The purpose of this article is to reconceptualize the term “masstige”(Mass Prestige)
marketing, develop a masstige model for brand management, and extend the use of the …

Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …

This study contributes to literature on luxury in the sharing economy by holistically
examining new forms of luxury consumption which includes on-demand and the product …

Purpose The luxury segment of the hospitality industry has experienced substantial growth
in the past decade. Unfortunately, the notion of perceived luxury values has received scant …