Purpose Although prior studies have studied the relationship between online consumers'
attitudes and buying behaviour, the research focussing on online consumers' impulse …

This study aims to validate the dimensions of customer engagement and explore the effect of
service fairness, customer trust and customer engagement on customer loyalty. The results …

The purpose of this study was to understand the dynamics between customers' own and
perceived brand investment, and the impact of such investment on two relational outcomes …

Purpose E-entrepreneurship is developed based on digital platforms, having specific
technical opportunities, such as the interactive ecosystem, fast payment method and online …

Although more and more ethnic minority group (EMG) users are willing to present cultural
content on live streaming platforms and advertise cultural products, the influence of their …

This paper presents a study of middle-aged online consumers' specific shopping behaviour
on live streaming platforms and analyses the distinct marketing strategy provided by online …

The paper focuses on younger online viewers' motivation to watch video game live
streaming on live streaming platforms. Unlike existing scholars, it analyses younger online …

Featured Application In this work, Process Mining techniques are used, with a curricular
analytics approach, to understand the educational trajectories of higher education students …

Global growth in participation in higher education has helped to increase diversity of
students, and traditionally underrepresented minorities on gender, income and math skills …

Purpose Restaurant table booking (RTB) mobile apps are transforming how consumers
reserve tables in the restaurants of their choice. This study analyses how RTB mobile apps …