Relationship cultivation strategies in the metaverse

D Kang, EJ Ki - Public Relations Review, 2024 - Elsevier
This study uses the organization-public relationship approach to investigate the relationship
cultivation strategies employed by an organization within the metaverse. This study also …

Community-Led Issue Framing: Exploring How Community-Led Activist Groups Co-Create Their Narratives with Community Members

S Saniei - 2024 - unsworks.unsw.edu.au
You are invited to take part in our research study which is called “The Dynamics of Identity in
Activist organisations: How Narratives of Identity are Co-created with Different …

[PDF][PDF] Communicating and Engaging with Consumers in China's Social Media: A Dialogic Communication Approach

Q Huang - 2022 - scholars.hkbu.edu.hk
Adopting the dialogic theory of public relations, the research examined the definition,
applications, and effects of dialogic corporation–consumer communication and strategies for …