Developing nations face institutional impediments in the implementation of sustainable
procurement strategies. However, in the right institutional environment, these countries can …

Despite increased knowledge of the impact of clothing production on the environment, the
general public still has a low intention to purchase sustainable clothing. The present study …

Purpose Given the severe impact of coronavirus disease 2019 (COVID-19) on bank
business activities, this study aims to examine how green brand image and online trust affect …

This study investigates the effects of advertising appeals on consumers' intentions to
purchase environmentally friendly products and services. Specifically, the authors focus on …

Overconsumption habits of consumers have led to the exhaustion of resources at the blazing
rate which causes damage to the environment. Green marketing evolved as an important …

U današnje vreme, teoretičari i praktičari više pažnje posvećuju razvoju korporativne
ekološke održivosti i društvene odgovornosti, kao i zelenom marketingu-jednom od pristupa …

In today's world of globalization, the most pressing necessity is to protect not just the
interests of customers and consumers, but also the environment. The growing evidence of …

This chapter provides an extensive perspective on religious and green consumer behavior,
in which a fine balance is evaluated to explain this particular interaction. It analyzes how …

The people-oriented tenet, fashion design quickly expands to encompass the modern socio-
economic, political, and cultural variety. Multi-paradigm, multi-angle design is merged into …

This thesis paper investigates the ways how a B2B professional services company can
signal sustainable value. In the process of answering this main question, the thesis …