The interaction effects of social media-driven advertising on consumers' purchase intention

T Ghosh, S Parven, AI Sakib - Journal of Ekonomi, 2024 - dergipark.org.tr
The paradigm of social media-driven advertising has experienced a huge transformation in
predicting consumers' behavioral intentions in recent years. To shed light on the interaction …

Unveiling the nexus of macroeconomic factors on bank performance in Bangladesh

H Islam, MS Islam, S Saha, TI Tarin, L Soumia… - Journal of …, 2024 - dergipark.org.tr
The present study examines the nexus of macroeconomic factors on the banks performance
in Bangladesh. It encompasses an analysis of 25 commercial banks, including both Islamic …

[PDF][PDF] Bangladesh's foreign exchange reserves: A comparative study with key South Asian economies

M Rana - researchgate.net
The study focuses on analyzing the dynamics of foreign exchange reserves in four South
Asian countries: Bangladesh, India, Pakistan, and Sri Lanka, over a span of 23 years from …

[PDF][PDF] Brand Loyalty and Engagement in Digital Age

DS Nanda, S Jain, A Kumar - sdmimd.ac.in
Marketers nowadays use social media/digital platforms to promote their brands. Even
customers are very much interested in buying the branded product. This is happening …

Visitors' perception towards heritage museum management: An empirical study on Varendra research museum

T Ghosh, MF Islam, SS Chitra - Journal of Ekonomi - dergipark.org.tr
Assessing visitors' knowledge in heritage museums in Bangladesh is vital for enhancing
cultural preservation, boosting tourism engagement, and improving educational outreach …