This research aims to analyze e-marketing strategies along with business innovations that
can optimize improvements in service quality and their impact on the income of Micro, Small …

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using
food service delivery and to rising sales through development of digital marketing …

Digital transformation is imperative for Micro, Small, and Medium Enterprises (MSMEs) to
endure and thrive within the dynamic contemporary business environment. Despite the …

Digital orientation is included in the important capabilities that need to be possessed for the
development of MSMEs. This needs to be supported by a focus on digital strategies to …

This study examines the relationship between digital knowledge, innovativeness, and digital
entrepreneurship success among entrepreneurs in Taiwan's architecture and interior design …

This study delved into the world of Digital Marketing in social networks, exploring its
evolution from 2018 to April 2023 through the prism of the Scopus database. Using a …

Research on entrepreneurial and digital orientation in improving the performance of MSMEs
has been carried out a lot, but there are still few variables in marketing capabilities used as …

Purpose—This study investigates the attributes of Muslim tourist perceived value as a
determinant of destination brand loyalty. This is also related to the discussion in the literature …

The advent of the digital age has resulted in a notable transformation in the marketing
environment, whereby User-Generated Content (UGC) has emerged as a potent influence in …

This research investigates the influence of Digital Marketing and Brand Articulation
Capabilities on SME Marketing Performance in West Lombok Province, Indonesia. The …