Although there is a lot of research that discusses social media marketing, there is still not
much that discusses the relationship between social media marketing and brand …

This study investigated the impact of Perceived Brand Equity, Brand Personality, and Social
Influence on Purchase Intention toward global brand video streaming services. The …

Film as a dynamic audio-visual artefact is arguably the most powerful medium which has the
capability of influencing worldviews. People are said to be able to travel to places through …