This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Over 90% of adolescents have at least one social media account, and their presence on
social media continues to grow. Food and beverage brands capitalize on this trend by …

Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

Influencer marketing has emerged as an effective approach for brands to connect with
customers through social media influencers. Although influencer marketing has attracted …

Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

In the past decade, the social media platform has dramatically changed individuals' daily
activities in real life and on the Internet, including shopping, socialization, entertainment …

This review article offers insights into the current issues in influencer marketing. We first
provide a historical overview of extant research that mainly focuses on its bright side, and …

In this theoretical review paper, we provide a developmental–sociocultural framework for the
role of social media (SM) in adolescent girls' body image concerns, and in turn, depressive …