Numerous previous researches have demonstrated that consumers are increasingly
prioritizing their Kansei needs, with the development of technology and social economy …

Effective product styling designs must increasingly address users' emotional requirements.
This study introduces a product styling design method combining electroencephalography …

In the digital age, virtual simulation images have become an important communication form
of Chinese traditional Yue Opera costumes and their culture. Focusing on the lay viewers' …

To investigate the aesthetic preferences of consumers towards various sustainable colors,
this study aims to assist designers in gaining a comprehensive understanding of consumers' …