The effect of word of mouth and sales promotion on purchase decisions at Fran Coffee Pekanbaru

A Aziz, S Shaddiq, L Supardin… - Utility: Journal of …, 2023 - journal.yayasanpenapku.com
This study examines the effect of word of mouth and sales promotion on purchase decisions
at Fran Coffee Pekanbaru. The number of respondents in this study was 100 respondents …

PENGARUH CITRA MEREK, HARGA PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE DI YOGYAKARTA

NDGE Palupi, DL Indratno, R Rinaldi… - JURNAL ILMIAH …, 2023 - jurnal.stie-aas.ac.id
This study aims to determine and analyze the effect of brand image, product price, and
product quality on purchase decision Mixue in Yogyakarta. The data collection method was …

the Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions At Coffee Shop in Pekanbaru (Case Study Rehat Coffe)

L Dandi, A Afwa, H Hasan - Jurnal Apresiasi Ekonomi, 2023 - itskhatulistiwa.ac.id
This study aims to analyze The Influence of Store Atmosphere and Social Media Promotion
on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object …

Influence Store Atmosphere and Word of Mouth on The Purchase Decision with Interest to Buy as Intervening Variable

NA Parwitasari, Y Sonjaya, E Tedi… - Kontigensi: Jurnal …, 2023 - jurnal.dim-unpas.web.id
This study aims to examine the effect of Store Atmosphere and Word of Mouth on purchasing
decisions with purchase intention as an intervening variable. This study uses quantitative …

Influence store atmosphere and word of mouth on the purchase decision mediated buying interest (Studies on Aneka Jaya Consumers)

C Harini, SB Handayani… - Journal of …, 2023 - exsys.iocspublisher.org
This research aimed to examine the effect of store atmosphere and word of mouth on the
buying decision which is mediated by buying interest. The research was quantitative …

Pengaruh Harga Produk, Kualitas Produk dan Lokasi Pada Keputusan Pembelian Wedrink di Surakarta

RN Pratiwi, I Yunitasari, RTN Muftiyanto… - MASMAN: Master …, 2024 - ejournal-nipamof.id
At present, a growing number of consumers exhibit discerning behavior in their consumption
habits, carefully selecting the products they desire and require. Consequently, companies …