The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …

Purpose In spite of wide civic and academic interest in obesity, there are no bibliometric
records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this …

This book provides the first systematic and accessible text for students of hospitality and the
culinary arts that directly addresses how more sustainable restaurants and commercial food …

Although pursuing health and restoration has become a salient motivation for contemporary
tourists, the transformative process of how health-seeking tourists achieve restoration in …

This is the only textbook to provide an applied, critical introduction to the role of psychology
in marketing, branding and consumer behavior. Ideally suited for both students and …

There is global convergence on the need to transform food systems so that they deliver
nourishment and health for humanity while contributing to reducing the environmental …

This study explores the impact of hotels' green rewards and non-green rewards on guests'
green consumption intentions (GCIs) to drive guests to implement green consumption …

Childhood obesity is a serious public health issue. While advertising on children's television
has been established as a contributing factor to poor dietary habits, less is known regarding …

BACKGROUND/OBJECTIVES Obesity is a serious concern worldwide, for which the
restaurant industry holds partial responsibility. This study was conducted to estimate …

Unhealthy food has become a concerning issue in the context of hospital cafeterias.
Cafeterias in hospitals have been value-added with healthy menu offerings and safe eating …