How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model
This study aims to examine how marketing communication channels for organic food
(MCOF) and perceived organic food values (OFV) stimulate organic food consumers' …
(MCOF) and perceived organic food values (OFV) stimulate organic food consumers' …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
Sustainability of heritage tourism: A structural perspective from cultural identity and consumption intention
G Zhang, X Chen, R Law, M Zhang - Sustainability, 2020 - mdpi.com
Intangible cultural heritage can provide cultural value content for product development and
marketing of tourism destinations, enabling these areas to obtain economic benefits. This …
marketing of tourism destinations, enabling these areas to obtain economic benefits. This …
Humorous advertising that travels: A review and call for research
HJ Crawford, GD Gregory - Journal of Business Research, 2015 - Elsevier
Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …
device. Despite frequent appearances in advertising, within and across national contexts …
Brands as signals: A cross-country validation study
This article tests how well the information economics view of brand equity explains
consumer brand choice in countries that represent different cultural dimensions. In this …
consumer brand choice in countries that represent different cultural dimensions. In this …
Measuring personal cultural orientations: Scale development and validation
P Sharma - Journal of the Academy of Marketing Science, 2010 - Springer
Cross-cultural studies using Hofstede's national scores to operationalize his five cultural
factors at an individual level suffer from ecological fallacy, and those using self-report scales …
factors at an individual level suffer from ecological fallacy, and those using self-report scales …
Applying the technology acceptance model in a two-country study of SMS advertising
A Muk, C Chung - Journal of Business Research, 2015 - Elsevier
Short message service (SMS) allows marketers to interact directly with target consumers at
specific times and locations via their mobile phones. Using a modified technology …
specific times and locations via their mobile phones. Using a modified technology …
The impact of attitude functions on luxury brand consumption: An age-based group comparison
The main purpose of this study is to understand the consumption of luxury brands in different
age groups. Attitude functions (social-adjustive, value-expressive, hedonic, utilitarian) …
age groups. Attitude functions (social-adjustive, value-expressive, hedonic, utilitarian) …
Consumer personality and green buying intention: The mediate role of consumer ethical beliefs
LC Lu, HH Chang, A Chang - Journal of business ethics, 2015 - Springer
The primary purpose of this study is to link the effects of consumer personality traits
(antecedents) on green buying intention (consequences) via the mediating variable of …
(antecedents) on green buying intention (consequences) via the mediating variable of …
Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
G Sun, S D'Alessandro, L W. Johnson… - International Marketing …, 2014 - emerald.com
Purpose–The purpose of this paper is to highlight the problems in the measurement of
culture in consumer studies and offers suggestions for remedies. Design/methodology …
culture in consumer studies and offers suggestions for remedies. Design/methodology …