This study aims to examine how marketing communication channels for organic food
(MCOF) and perceived organic food values (OFV) stimulate organic food consumers' …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Intangible cultural heritage can provide cultural value content for product development and
marketing of tourism destinations, enabling these areas to obtain economic benefits. This …

Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …

This article tests how well the information economics view of brand equity explains
consumer brand choice in countries that represent different cultural dimensions. In this …

Cross-cultural studies using Hofstede's national scores to operationalize his five cultural
factors at an individual level suffer from ecological fallacy, and those using self-report scales …

Short message service (SMS) allows marketers to interact directly with target consumers at
specific times and locations via their mobile phones. Using a modified technology …

The main purpose of this study is to understand the consumption of luxury brands in different
age groups. Attitude functions (social-adjustive, value-expressive, hedonic, utilitarian) …

The primary purpose of this study is to link the effects of consumer personality traits
(antecedents) on green buying intention (consequences) via the mediating variable of …

Purpose–The purpose of this paper is to highlight the problems in the measurement of
culture in consumer studies and offers suggestions for remedies. Design/methodology …