This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Influencer marketing has steadily grown in the past decade as a strategy utilized by digital
marketers for spreading brand messages with the help of social media influencers (SMIs) …

Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …

Strategic social media influencer communication has become a major topic in strategic
communication. However, despite the growing relevance of this new strategic …

The SocietyNow series provides readers with a definitive snapshot of the events,
phenomena and issues that are defining our 21st century world. Written by leading experts …

Influencer commerce has experienced an exponential growth, resulting in new forms of
digital practices among young women. Influencers are one form of microcelebrity who …

Media coverage of influencer marketing abounds with ethical questions about this emerging
industry. Much of this coverage assumes influencers operate without an ethical framework …

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

This article examines the phenomenon of Instagram influencer “engagement pods” as an
emergent form of resistance that responds to the reconfigured working conditions of …

An online experiment examined the effects of Instagram posts' source types and product-
placement types on brand attitude and credibility perception. A 2 (source: brand versus …