Purpose Adopting efficient marketing strategies is a challenging task in a competitive market
place involving complex marketing planning, techniques and mechanisms to identify the …

Coffee shop business growing rapidly in Bandung. Not just enjoying a cup of coffee, coffee
shops are now transformed into places to socialize and gather together with friends and …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …

Bisnis berkelanjutan tidak hanya berfokus pada pemberian layanan, namun juga
memahami presepsi konsumen. Dengan demikian, bisnis mampu menghasilkan produk …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …

Front office menjadi departemen yang berperan penting dalam pelayanan tamu.
Departemen ini memiliki beberapa divisi, seperti: greeter and bell boy, front desk attendant …

This chapter examines the notions of place, place‐making, and sense of place in the context
of shopping tourism. It highlights the characteristics of cross‐border shopping, luxury …

Perkembangan industri tekstil menimbulkan persaingan yang sangat †œketatâ€. Kondisi
ini memberikan tantangan buat pelaku usaha untuk memberikan yang terbaik kepada …

Purpose: The purpose of this study is to develop a hospitality marketing strategy framework
starting from pre-encounter marketing, encounter marketing, and post-encounter marketing …

The issues of crime and its associated effects on hotel operations have gotten much
attention; however, this is scarcely studied in African contexts. Besides, there is a dearth of …