THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY TOWARDS THE PURCHASE DECISION OF H&M'S CUSTOMERS IN MEDAN
T Fransiska, A Alfonsius - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
Abstract &M plays a major role in the fashion industry, and it is important for brands to
maintain and develop their customers' purchasing decisions. This study was conducted to …
maintain and develop their customers' purchasing decisions. This study was conducted to …
Pengaruh Electronic Word of Mouth (E-WOM), Customer Experience, dan Brand Image Terhadap Keputusan Pembelian Pada Olshop CahayaSecond Store
FA KUSUMADEWI, E Kusumaningtyas, NJF File - eskripsi.usm.ac.id
Penelitian ini membahas tentang pengaruh electronic word of mouth (e-wom), customer
experience dan brand image terhadap keputusan pembelian pada Cahaya Second Store di …
experience dan brand image terhadap keputusan pembelian pada Cahaya Second Store di …