Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …

This article develops the concept of the “public service ecosystem” across four levels—the
institutional, service, individual, and beliefs levels. It does this by integrating service …

In today's dynamic business environment, agile supply chain (ASC) has become a key
strategic move to cope with market instability, handle competitive pressures and strengthen …

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

The purpose of this study is to examine the differential impact of service quality, service
fairness and service convenience on customer engagement behaviors. The study also …

This study explores effects of participation, namely co-creation and mastering, on the
perceived value of consumers' experience and satisfaction. Co-creation comprises both …

Companies need to enhance corporate performance by stimulating the links between
stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic …

We present an integrative framework of brand value co-creation with theoretical
underpinnings in joint agencial experiencial creation of brand value. Central to this …