Purpose–The purpose of the paper is to present a review of the existing research themes in
the area of retail branding, and note how these have developed as the conceptualisation of …

This has long been the one book that students can rely on to get them thinking critically and
strategically about branding. This new fourth edition is no exception. THE definitive …

Antecedents and consequences of private brand purchase: A systematic review and a
conceptual framework | Emerald Insight Books and journals Case studies Expert Briefings Open …

This article focuses on retail brand equity to understand where this retail brand value stems
from and how to measure it. A conceptual framework is defined based on Keller's …

In recent years, discount grocery retailers have expanded their global reach and added to
their traditional no-frills offerings to also cater to hedonic consumer needs. In addition to a …

Purpose–In today's highly competitive consumer marketplace, developing and managing
successful private label offerings has become a priority for many retailing companies. The …

Purpose–The purpose of this paper is to address the aftermath of the crisis that has plagued
the Spanish financial sector from a microeconomic and emotional perspective associated to …

This paper examines determinants and outcomes of price premium and loyalty on a food
product. The study attempts to fill this gap by offering new insights into consumer's …

Pakistan is experiencing an enormous increase in the acceptance of western apparel
shopping among people. To bind this opportunity, it is necessary to understand ensure the …

This paper explores the impact of exposing the name of the manufacturer on a retail brand
product upon national brand loyalty, retail brand loyalty and store loyalty, It does so by …