An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in …
With artificial intelligence permeating conversations and marketing interactions through
digital technologies and media, machine learning models, in particular, natural language …
digital technologies and media, machine learning models, in particular, natural language …
Uniting the tribes: Using text for marketing insight
Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …
calls, press releases, marketing communications, and other interactions create a wealth of …
Automated text analysis for consumer research
A Humphreys, RJH Wang - Journal of Consumer Research, 2018 - academic.oup.com
The amount of digital text available for analysis by consumer researchers has risen
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
It is generally assumed that ratings are a numeric representation of text sentiments and their
valences are consistent. This however may not always be true. Using a panel of data on …
valences are consistent. This however may not always be true. Using a panel of data on …
Identity as narrative: Prevalence, effectiveness, and consequences of narrative identity work in macro work role transitions
H Ibarra, R Barbulescu - Academy of management review, 2010 - journals.aom.org
Self-narratives—stories that make a point about the narrator—help people revise and
reconstruct identities during work role transitions. We propose a process model in which …
reconstruct identities during work role transitions. We propose a process model in which …
Mine your own business: Market-structure surveillance through text mining
Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms.
These gathering places leave footprints in the form of colossal amounts of data regarding …
These gathering places leave footprints in the form of colossal amounts of data regarding …
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
User-generated content on social media platforms and product search engines is changing
the way consumers shop for goods online. However, current product search engines fail to …
the way consumers shop for goods online. However, current product search engines fail to …
Deriving the pricing power of product features by mining consumer reviews
N Archak, A Ghose, PG Ipeirotis - Management science, 2011 - pubsonline.informs.org
Increasingly, user-generated product reviews serve as a valuable source of information for
customers making product choices online. The existing literature typically incorporates the …
customers making product choices online. The existing literature typically incorporates the …
A structured analysis of unstructured big data by leveraging cloud computing
Accurate forecasting of sales/consumption is particularly important for marketing because
this information can be used to adjust marketing budget allocations and overall marketing …
this information can be used to adjust marketing budget allocations and overall marketing …
Extracting features of entertainment products: A guided latent dirichlet allocation approach informed by the psychology of media consumption
The authors propose a quantitative approach for describing entertainment products, in a way
that allows for improving the predictive performance of consumer choice models for these …
that allows for improving the predictive performance of consumer choice models for these …