Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

This paper provides a comprehensive review of the literature regarding the effect of country
of origin on consumer perceptions of products and services. Results reveal that consumer …

Purpose–The main purpose of this study is to explore the influence of the country‐of‐origin
image, product knowledge and product involvement on consumer purchase decision …

The relationship between country‐of‐origin image and brand image as drivers of purchase
intentions : A test of alternative perspectives | Emerald Insight Books and journals Case studies …

Purpose–The objective of the present research is to examine the impact of the country of
origin of a brand on its consumer‐based equity. Design/methodology/approach–Brand …

An ever-growing literature has reported consumer bias toward national origins of products,
and has explored factors that moderate such bias. Researchers have assumed, if only …

Purpose–The present study using the Consumer Ethnocentric Tendencies Scale (CET‐
SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on …

Examines consumers' perception of brands as influenced by their origins and the differences
in classification ability between consumers' knowledge levels. Specifically, culture‐of‐brand …

From the publication of its first study in 1965 up to the present day, country-of-origin has
attracted a high level of interest from both scholars and practitioners. This paper reviews the …

Purpose–The purpose of this paper is to provide an in‐depth examination of country‐of‐
origin (COO) perceptions of consumers in a multinational setting. It shows how explanatory …