This article presents a literature review and a bibliometric analysis of academic research on
wine prices in economics. The study comprises a review of 180 articles published in journals …

Purpose–The purpose of this paper is to develop an authenticity model for food specialties
considering both the subjective and the object-based dimensions of authenticity. Moreover …

Purpose Both Hungary and Germany belong to the old-world wine-producing countries and
have long winemaking traditions. This paper aims at exploring and comparing online …

In the environment of globalisation and progressive liberalisation of the market, many small
local producers were excluded from the market as uncompetitive to the producers realising …

Penelitian ini berfokus pada desain logo sebagai visual branding produk lokal asal Depok
produksi Usaha Mikro, Kecil dan Menengah (UMKM). Depok memiliki komoditas pertanian …

This study set out to uncover brand positioning configurations by presenting state-of-the-art
brand management literature and applying a novel, mixed-methods approach to examine …

The reported research examines the impact of product portfolio labeling strategies on brand
reputation and equity. A netnographic approach allowed to observe winery portfolio labeling …

The purpose of this paper is to investigate and discuss the main branding strategies used by
Greek wine producers and to highlight the opportunities. An extensive literature review …

The effect of origin on consumer choice, which is a pivotal topic for wine and food products,
has not been fully explored in relation to the strength of geographical brands. This research …

The paper focuses on the study of loyalty towards three product attributes for wines sold in
the Italian retail sector, through the polarisation index. A product attribute is a characteristic …