Immersive virtual reality in the age of the Metaverse: A hybrid-narrative review based on the technology affordance perspective
E Dincelli, A Yayla - The journal of strategic information systems, 2022 - Elsevier
Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …
emerging technologies of the 21st century and has drawn keen attention from consumers …
[HTML][HTML] Shopping in virtual reality: A literature review and future agenda
Virtual reality (VR) refers to technologies for substituting the perceived reality. With the
recent proliferation of consumer-grade head-mounted VR displays, several industries have …
recent proliferation of consumer-grade head-mounted VR displays, several industries have …
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment
Purpose This research study investigates the factors that influence e-customer satisfaction, e-
trust, perceived value and consumers repurchase intention in the context of the B2C e …
trust, perceived value and consumers repurchase intention in the context of the B2C e …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility
W Guo, Q Luo - Journal of Retailing and Consumer Services, 2023 - Elsevier
Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …
Immersive technologies and consumer behavior: A systematic review of two decades of research
Immersive technologies, including augmented reality (AR), virtual reality (VR), mixed reality
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
A systematic literature review of store atmosphere in alternative retail commerce channels
I Krasonikolakis, D Vrontis - Journal of Business Research, 2022 - Elsevier
The importance of store atmospherics on consumers' shopping behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …
studied since the 1970s. Over the years, and with the development of technology, store …
[HTML][HTML] Getting started with virtual reality for sensory and consumer science: Current practices and future perspectives
While virtual reality (VR) has become increasingly popular in food-related research, there
has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a …
has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a …
[HTML][HTML] The application of virtual reality in food consumer behavior research: A systematic review
Background The development of virtual reality (VR) technology has the potential to provide
enormous opportunities for food and consumer behavior research to further explore current …
enormous opportunities for food and consumer behavior research to further explore current …
Improving service brand personality with augmented reality marketing
Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better
service to customers by creating augmented customer service. However, not every AR app …
service to customers by creating augmented customer service. However, not every AR app …