This study aims to explore the role of customer knowledge management (CKM) and
satisfaction as antecedents of customer trust, and the mediating function of customer trust in …

This study examines the intricate dynamics of utilitarian browsing, hedonic browsing,
electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational …

One of the impacts of the COVID pandemic has been to force people to find alternates
sources for daily supplies, turning to online to offline (O2O) platforms. The service quality of …

Web 2.0 has brought significant advancements in the realm of e-commerce, shaping
customer experiences and transforming business practices. This research focuses on the …

Electronic commerce (e-commerce) is the buying and selling of goods and/or services over
the internet. In recent years, e-commerce has experienced tremendous growth due to the …

The burgeoning landscape of online marketplaces in Indonesia has prompted an
exploration into the intricate interplay between consumer browsing behaviors and their …

Shopee is a successful e-commerce platform in Southeast Asia today, becoming the leading
choice for customers who want to shop online and has built loyal relationships with …

This study aims to analyze the effect of the quality of the financial statements of waqf
institutions in Riau on stakeholder trust. This study used primary data obtained by …

This research aims to investigate the influence of Electronic Customer Relationship
Management (e-CRM), hedonic browsing, and utilitarian browsing on e-satisfaction and e …

This Strategically setting digital marketing objectives enables the marketing team and firm to
imagine the best techniques and approaches to achieving them. They provide everyone …