Drone food delivery services refer to services that use drones to deliver food to customers as
the role of services becomes more important in the food service industry, because drone …

Many multinational corporations force global customer orientation and firm innovativeness.
However, little is known about how or why they benefit from perceived customer orientation …

Building on arguments relating to the differences between innovation and innovativeness
and their influences on brand loyalty, this study investigates how green brand …

With the coming of age of business‐to‐business (B2B) marketing in the last three decades,
the influence of culture on cross-cultural B2B relationships has received considerable …

Business to business markets are considerably more challenging than consumer markets
and as such demand a more specific skillset from marketers. Buyers, with a responsibility to …

Relying on organizational innovativeness for long-term growth and profitability can be
difficult, time consuming, and expensive. In the context of service delivery of 395 strategic …

Perceived brand innovativeness, the consumers' subjective assessment of a brand as
innovative, often does not correspond to the level of innovation or the investment in research …

This research investigates applicants' preferences in employer choice to identify relevant
components of employer image that are best to be communicated in employer branding …

As a key component of electronic commerce, online shopping logistics service quality
(OSLSQ) has received extensive attention in recent years. Many studies have focused on …

Extant studies have documented the effect of entrepreneurial orientation (EO) and
innovation performance on firm-level outcomes. However, the underlying mechanisms of the …