Companies have realized the importance of “big data” in creating a sustainable competitive
advantage, and user-generated content (UGC) represents one of big data's most important …

Big data analytics (BDA) in e-commerce, which is an emerging field that started in 2006,
deeply affects the development of global e-commerce, especially its layout and performance …

The rapid growth of mobile applications and online e-commerce websites has made it easy
to gather information to create an enormous quantity of training data to aid consumers in …

This paper presents a systematic literature review of the influence of online ratings and
reviews in consumer buying behavior with the purpose of finding out trends, themes …

Purpose This study aims to compare online review characteristics, review length and review
sentiment score between “organic” and “regular” food products. In addition, variations in the …

The use of sentiment analysis of the customers' insight on the product delivery services
would be an excellent opportunity to evaluate the customers' emotions in the courier delivery …

Online customer reviews are valuable user-generated content to help in purchasing
decision process. There are many customer reviews available in today's online …

With the vigorous development of e-commerce, product evaluation has become a key factor
affecting consumer purchasing decisions. However, traditional product evaluation methods …

Objectives: This study aimed to compile and evaluate over-the-counter (OTC) toothwhitening
products from a prominent emarketplace, assessing their bleaching effectiveness and …

With the advent of the web 2.0, user-centric, consumers are increasingly becoming
producers of information. He can express his opinions on the monetary exchange of goods …