This paper studies the live streaming strategy under multi-channel sales of the online
retailer. We analyze two traditional online sales strategies:(1) Single online strategy …

Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …

This article provides a systematic review on interpersonal relations and social actions on live
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those …

Background: Based on the control-value theory (CVT), learning strategies and academic
emotions are closely related to learning achievement, and have been considered as …

Creative live streams, where artists or designers demonstrate their creative process, have
emerged as a unique and popular genre of live streams due to the real-time interactivity they …

Purpose This study aims to examine the moment-to-moment (MTM) effects of in-
consumption dynamic comments on consumers' responses to digital engagement and the …

Danmaku is an emerging comment design for videos that allows real-time, interactive
comments from viewers. Danmaku increases viewers' interaction with other viewers and …

In this paper, we use a panel dataset of 15988 videos from 6826 online video producers
across 17 markets on a large video-sharing platform to examine the impact of social signals …

We report the opportunities and challenges of parallel chat in work-related video meetings,
drawing on a study of Microsoft employees' remote meeting experiences during the COVID …

While participating in live concerts is a promising application of virtual reality (VR), it falls
short of our participation experience in the real world. In particular, to increase the …