Objective Branding evangelism, as a new and growing phenomenon, includes positive
recommendations to others about the brand, as well as measures to weaken rival brands …

Objective: The purpose of the research was to explain the relationship between the identity
and loyalty of the fans on the brand evangelism of the Esteghlal football Club of Tehran …

Over the last decade, digitalisation has been a subject of increasing attention among
scholars and practitioners. The effect of culture and religion on advertisements …

IntroductionThe purpose of this study is to investigate the service brand verdict model as one
of the most widely used service brand models in the Karafarin Bank as one one the privates …

IntroductionThe purpose of this study is to investigate the service brand verdict model as one
of the most widely used service brand models in the Karafarin Bank as one one the privates …

The purpose of this study is to provide a predictive model of the Behavior of Iranian Brands'
Purchasers, which was carried out in two co-ordinated steps. In the first step, a 26-item …

In the area of​​ organizational behavior, leadership is one of the most prominent factors
influencing the behavior of the organization's staff toward brand performance. The present …

Over the last decade, digitalization has been a subject of increasing attention among
scholars and practitioners. The main goal of this research is to present a comprehensive …

the importance of emotional issues in customers' purchasing behavior, the aim of this study
was to assess the personality traits of customers (assertiveness and self-esteem) on …

هدف: مفهوم رهبری تحول‎ آفرین برند خاص، روشی برای انگیزه‌بخشی به کارکنان است تا با توسل
به ارزش‎ ها و عقاید شخصی خود به نفع شرکت فعالیت کنند. هدف از اجرای پژوهش حاضر،‎ بررسی …‎