The advancement of the internet has an impact on the increase in social media users and
this is in line with the development of tourism, triggering the emergence of Instagram …

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan product design
terhadap buying decision melalui variabel purchase intention. Subjek pada penelitian ini …

Customer interest in health products has surged due to the COVID-19 virus, impacting the
world, including Indonesia. This encourages the community to consistently maintain the …

This study aims to analyze the effect of word of mouth and taste on buying interest and
purchase decisions at bakery in Kudus. The theory used in this research is the theory of …

This research aims to determine and analyze the influence of brand trust, celebrity
endorsers and product bundling on purchasing interest and purchasing decisions for …

Currently, Indonesia is in a new normal era where Covid 19 cases can be suppressed. The
economy that has not recovered due to the pandemic makes herbal products one of the …

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas layanan dan harga
terhadap minat beli konsumen di Supermarket Sakinah Surabaya. Populasi dalam …

Di Indonesia saat ini, pertumbuhan kosmetik sangat berkembang dengan pesat. Setiap
perusahaan bersaing untuk melakukan inovasi agar para konsumen selalu membeli produk …

Produk kosmetik halal di Indonesia menjadi semakin relevan seiring dengan meningkatnya
permintaan akan produk yang sesuai dengan prinsip-prinsip keagamaan Islam. Meskipun …

The purpose of this research is to find out whether there is an influence of product quality
and price on the decision to purchase Yamaha motorbikes at PT. Alfa Scorpii at Sentral …