Purpose: Through a comprehensive literature review using PRISMA criteria, the current
study identified the primary antecedents of electronic customer relationship management (e …

Abstract Service quality is no doubt one of the criteria used by existing customers or
potential customers to make decision of their continued patronage or choice of service …

The banking sector is the life line of any modern economy. Banks are one of the oldest
financial intermediaries in the financial system. They play an important role in the …

Banking services are regarded as one of the important services. Banks provide financial
services to the customers. Due to the rising competition and liberalization the banking …

The service sector in India has been growing rapidly, and its contribution to Gross Domestic
Product (GDP) is increasing year after year. In the service sector, financial service is the …

The objective of this study was to analyze the impact of the service marketing mix on
customer loyalty, with a focus on customer satisfaction as the mediating variable, within the …

CULTIVATION IN WASHIM DISTRICT” or part thereof has neither been submitted for any
other degree or diploma of any University, nor the data have been derived from any …

The chapter deals with the study of customers' expectations as well as their perceptions for
service quality in banking sector. Again, the study focuses on the influence of major …

Banking has grown at an incredible pace all across India, especially in the metropolitan
cities. However, customer expectation from the service provider and their behavior patterns …

GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES A STUDY ON SERVICE
QUALITY WITH REFERENCE TO VK HONDA Page 1 [Navaneetha, 5(10): October 2018] ISSN …