An increasing number of multichannel retailers have adopted an offline-to-online
recommendation strategy (OORS) that provides information regarding products sold online …

We examine the effectiveness of using a fighter brand to combat copycatting in the luxury
goods industry. In our research setting, the copycat product has a high resemblance to the …

Purpose Product counterfeiting has been ubiquitously observed in various segments of the
supply chain. The intrinsic values of brands create more opportunities for counterfeiting. The …

Purpose Internet referral services are a common form of online marketing operating
activities. To incentivize infomediaries and improve referral performance, brand retailers …

Online platforms provide sellers' products on their websites and earn a commission fee for
each unit sold. Recently, many platforms have tried to refer customers to their direct …

This paper studies how online referral affects the brand market management and
investigates the spillover conditions from national brand to store brand market. We develop …

It is often difficult for consumers to predict the greenness of a new green product, reducing
their willingness to purchase the product. Numerous companies have recently started …

基于Agoda 网站的酒店及其竞争者的数据, 采用两种模型(线性和非线性) 检验了在线评分和折扣
对酒店在线销量的影响, 并分析竞争酒店的在线评分和折扣对以上影响的调节作用. 研究发现 …

Dynamic pricing is often complicated by strategic customer behavior. One tactic utilized by
retailers to counter strategic customer behavior is to adjust prices in an unpredictable …

Digitale Plattformen entwickeln sich zu dem dominanten Geschäftsmodell im E-Commerce.
Durch ihre speziellen Logiken und Funktionsweisen–die so genannte Plattformökonomie …