Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach
Purpose Drawing on goal framing theory, this study aims to investigate consumer values
and perceived readiness to engage in secondhand luxury consumption, a form of pro …
and perceived readiness to engage in secondhand luxury consumption, a form of pro …
The impact of financial and behavioural sunk costs on consumers' choices
K Kovács - Journal of Consumer Marketing, 2024 - emerald.com
Purpose The purpose of this paper is to develop a systematic literature review on the sunk
cost effect from consumers' perspectives. By applying a comprehensive approach, this paper …
cost effect from consumers' perspectives. By applying a comprehensive approach, this paper …