Estimating wine consumer preferences for sustainability attributes: A discrete choice experiment of Californian Sauvignon blanc purchasers
P Tait, C Saunders, P Dalziel, P Rutherford… - Journal of Cleaner …, 2019 - Elsevier
In an increasingly saturated global market, winegrowers and wineries have an opportunity
for product differentiation born out of environmental and social pressures coupled with …
for product differentiation born out of environmental and social pressures coupled with …
[HTML][HTML] One size does (obviously not) fit all: Using product attributes for wine market segmentation
The intense competition affecting the wine industry in recent decades has forced wineries
and retailers to reshape their marketing strategies on the basis of consumer preferences …
and retailers to reshape their marketing strategies on the basis of consumer preferences …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …
[HTML][HTML] The wine influencers: Exploring a new communication model of open innovation for wine producers—A netnographic, factor and AGIL analysis
M Ingrassia, L Altamore, S Bacarella… - Journal of Open …, 2020 - mdpi.com
Wine Influencers (WIs) represent a new type of independent third party endorsers that are
progressively establishing themselves within social networks. This study analyzes the …
progressively establishing themselves within social networks. This study analyzes the …
Covid-19 lockdown and wine consumption frequency in Portugal and Spain
Aim of study: This study aims to analyse how psychological factors related to the Covid-19
lockdown affected the frequency of wine consumption among Iberian consumers. Area of …
lockdown affected the frequency of wine consumption among Iberian consumers. Area of …
Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic
Purpose The purpose of this paper is to investigate if differences exist between the four wine-
consuming generations in wine purchasing behavior, the desirability of wine attributes when …
consuming generations in wine purchasing behavior, the desirability of wine attributes when …
[HTML][HTML] Consumption context effects on fine wine consumer segments' liking and emotions
Wine consumer lifestyle segmentation has been widely studied; however, most studies have
solely utilised online surveys. This work investigated the impact of context on wine consumer …
solely utilised online surveys. This work investigated the impact of context on wine consumer …
The growing (good) bubbles: Insights into US consumers of sparkling wine
M Lerro, R Vecchio, C Nazzaro, E Pomarici - British Food Journal, 2020 - emerald.com
Purpose The purpose of this paper is to investigate sparkling wine consumption behavior
and preferences of a large sample of US consumers (n= 1,096) exploring the differences …
and preferences of a large sample of US consumers (n= 1,096) exploring the differences …
Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers
Nowadays social media offer a great opportunity to wineries in order to better understand
their customers' needs, both potential and actual. Especially for winelovers, their collective …
their customers' needs, both potential and actual. Especially for winelovers, their collective …
Segmentation of wine consumers based on level of involvement: a case of Lebanon
MH Koksal - British Food Journal, 2021 - emerald.com
Purpose The purpose of this study is to segment Lebanese wine customers based on their
level of involvement with wine. It also profiles them on the basis of wine drinking motivations …
level of involvement with wine. It also profiles them on the basis of wine drinking motivations …