Many consumers provide lengthy but minimal informative reviews just to meet the word
count requirement in e-commerce platforms. Not only do these non-informative reviews not …

Online forwarding behavior, which involves users sharing information through URLs on
social media platforms, has been extensively acknowledged as important to businesses …

Purpose Knowledge adoption is the key to effective knowledge exchange in virtual question-
and-answer (Q&A) communities. Although previous studies have examined the effects of …

Managerial responses to negative reviews could be easily understood as a brand-
safeguarding strategy by firms because negative reviews can damage a company's …

Purpose The study examines the potential moderating effects of repeating purchase cues
and product knowledge on the relationship between the varying consistency of the review …

This three-phase study explores the experiential background of contributors to platforms that
provide crowdsourced location-related information. Initially, we utilized interviews to …

With the popularity of online shopping, an increasing number of buyers and sellers are
basing their decisions on mass online reviews. As an efficient approach to obtain fine …

Introduction Pre-launch advertising communications are critical for the early adoption of
experiential products. Often, companies release a variety of advertising messages for the …

With the development of the Internet, consumers tend to go online shopping. Online reviews
have become an important reference for consumers to make purchase decisions, and they …

In recent years, online reviews have become an indispensable part of commercials and
could significantly influence product/service sales. This is driven by its ability to inform and …