How brand visual aesthetics foster a transnational imagined community
Purpose The purpose of this paper is to investigate how visual aesthetic referents used in
branding can help foster a transnational imagined community (TIC). The authors use brands …
branding can help foster a transnational imagined community (TIC). The authors use brands …
[PDF][PDF] The role of imagined community in the global marketplace: an investigation of brand visual aesthetics and diaspora consumer experience
MA BUSCHGENS - 2020 - researchgate.net
In this doctoral research I seek to better understand the role of imagined communities in the
global marketplace. To do so, I specifically investigate the global cultural flow of brand visual …
global marketplace. To do so, I specifically investigate the global cultural flow of brand visual …
[PDF][PDF] How brand visual aesthetics foster a transnational imagined community Mark Buschgens, Bernardo Figueiredo, Kaleel Rahman
M Buschgens - researchgate.net
Purpose–The purpose of this paper is to investigate how visual aesthetic referents used in
branding can help foster a transnational imagined community (TIC). The authors use brands …
branding can help foster a transnational imagined community (TIC). The authors use brands …