[HTML][HTML] Consumer behaviour for wine 2.0: A review since 2003 and future directions

L Lockshin, AM Corsi - Wine Economics and Policy, 2012 - Elsevier
This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

Valuing citizen and patient preferences in health: recent developments in three types of best–worst scaling

TN Flynn - Expert review of pharmacoeconomics & outcomes …, 2010 - Taylor & Francis
There is increased interest in the use of best–worst scaling (BWS) as a method of preference
elicitation in health. However, the method is undergoing rapid development in several fields …

[图书][B] Best-worst scaling: Theory, methods and applications

JJ Louviere, TN Flynn, AAJ Marley - 2015 - books.google.com
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …

Applying best‐worst scaling to wine marketing

E Cohen - International journal of wine business research, 2009 - emerald.com
Most marketing researchers use rating scales to understand consumer preferences. These
have a range of problems, which can be greatly ameliorated by the use of a new technique …

How consumers choose olive oil: The importance of origin cues

S Dekhili, L Sirieix, E Cohen - Food quality and preference, 2011 - Elsevier
This study investigates quality cues to explore the importance of origin attributes in the
choice of olive oil by consumers in two countries: Tunisia and France (n= 245). We used …

Consumer perceived value preferences for mobile marketing in China: A mixed method approach

L Huang, J Mou, EWK See-To, J Kim - Journal of Retailing and Consumer …, 2019 - Elsevier
This study aimed to identify a new framework for consumer perceived value (CPV) and
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …

Methodological issues in cross-cultural sensory and consumer research

G Ares - Food Quality and Preference, 2018 - Elsevier
Cross-cultural research is becoming increasingly relevant in sensory and consumer science.
The design of cross-cultural studies involves several methodological challenges that are not …

[HTML][HTML] What you see may not be what you get: Asking consumers what matters may not reflect what they choose

S Mueller, L Lockshin, JJ Louviere - Marketing Letters, 2010 - Springer
We compared a direct way to measure the relative importance of packaging and other
extrinsic cues like brand name, origin, and price with the relative importance of these …

[HTML][HTML] One size does (obviously not) fit all: Using product attributes for wine market segmentation

E Pomarici, M Lerro, P Chrysochou, R Vecchio… - Wine Economics and …, 2017 - Elsevier
The intense competition affecting the wine industry in recent decades has forced wineries
and retailers to reshape their marketing strategies on the basis of consumer preferences …

COVID-19's impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers

S Tapsall, GN Soutar, WA Elliott… - Tourism …, 2022 - journals.sagepub.com
This paper investigates aspects of cruising of most concern to Australian consumers during
the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method …