[HTML][HTML] Consumer behaviour for wine 2.0: A review since 2003 and future directions
L Lockshin, AM Corsi - Wine Economics and Policy, 2012 - Elsevier
This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …
published in academic journals in the last ten years and provides some suggestions about …
Valuing citizen and patient preferences in health: recent developments in three types of best–worst scaling
TN Flynn - Expert review of pharmacoeconomics & outcomes …, 2010 - Taylor & Francis
There is increased interest in the use of best–worst scaling (BWS) as a method of preference
elicitation in health. However, the method is undergoing rapid development in several fields …
elicitation in health. However, the method is undergoing rapid development in several fields …
[图书][B] Best-worst scaling: Theory, methods and applications
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …
choices that asks participants to choose both the most and the least attractive options or …
Applying best‐worst scaling to wine marketing
E Cohen - International journal of wine business research, 2009 - emerald.com
Most marketing researchers use rating scales to understand consumer preferences. These
have a range of problems, which can be greatly ameliorated by the use of a new technique …
have a range of problems, which can be greatly ameliorated by the use of a new technique …
How consumers choose olive oil: The importance of origin cues
This study investigates quality cues to explore the importance of origin attributes in the
choice of olive oil by consumers in two countries: Tunisia and France (n= 245). We used …
choice of olive oil by consumers in two countries: Tunisia and France (n= 245). We used …
Consumer perceived value preferences for mobile marketing in China: A mixed method approach
L Huang, J Mou, EWK See-To, J Kim - Journal of Retailing and Consumer …, 2019 - Elsevier
This study aimed to identify a new framework for consumer perceived value (CPV) and
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …
Methodological issues in cross-cultural sensory and consumer research
G Ares - Food Quality and Preference, 2018 - Elsevier
Cross-cultural research is becoming increasingly relevant in sensory and consumer science.
The design of cross-cultural studies involves several methodological challenges that are not …
The design of cross-cultural studies involves several methodological challenges that are not …
[HTML][HTML] What you see may not be what you get: Asking consumers what matters may not reflect what they choose
We compared a direct way to measure the relative importance of packaging and other
extrinsic cues like brand name, origin, and price with the relative importance of these …
extrinsic cues like brand name, origin, and price with the relative importance of these …
[HTML][HTML] One size does (obviously not) fit all: Using product attributes for wine market segmentation
The intense competition affecting the wine industry in recent decades has forced wineries
and retailers to reshape their marketing strategies on the basis of consumer preferences …
and retailers to reshape their marketing strategies on the basis of consumer preferences …
COVID-19's impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers
This paper investigates aspects of cruising of most concern to Australian consumers during
the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method …
the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method …