This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …

Purpose This study integrates the theory of planned behaviour (TPB) and value-belief-norm
(VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia …

Purpose The deployment of artificial intelligence (AI) technologies in travel and tourism has
received much attention in the wake of the pandemic. While societal adoption of AI has …

This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

The purpose of the current research seeks to explore the influence of sustainable Human
Resource Management (HRM) practices on customer satisfaction, service quality, and …

Nowadays, quality affects product or service performance and customer loyalty in the
competitive business' environment. This is truly important when it comes to how the …

About 800 million people, or about 12% of the world's population, go abroad annually,
making tourism one of the greatest global enterprises. The Himalayan region's nature and …

The study is to present an integrative model of predictors and outcome of customer
satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we …

Purpose The aim of this research is to propose a quantitative approach to evaluating the
quality of services provided, helping organizations to make strategic decisions by better …

The article examines the effects of Human Resource Management (HRM) practices on the
quality of service, customer satisfaction, and organizational performance in the urban hotel …