With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shopping experiences for their …

This paper presents a review of the technologies and services associated with online
grocery shopping. The progress in the field of online grocery shopping has been very rapid …

The future of retailing takes consumers to the metaverse. Yet, how these novel shopping
experiences will look and feel remains largely unknown. Experts predict immersive …

Brands are increasingly using the metaverse to promote sales of products and services, but
the social influence of avatars in that context is largely unknown. Grounded in social impact …

Despite advancements in interaction with immersive Virtual Reality (VR) systems, using
hand gestures for all interactions still imposes some challenges, especially in interactions …

This article aims to show the applicability and evaluation of a teaching-learning method
based on user experience (UX) design and extended reality (XR) in architectural studios. In …

The metaverse offers unlimited opportunities for interaction, training, business and pleasure
across industries. While research is still in its infancy, the concept has been around for more …

Background: Firefighters face stressful life-threatening events requiring fast decision-
making. To better prepare for those situations, training is paramount, but errors in real-life …

In this project, the full spectrum provided by Milgram's RealityVirtuality Continuum is utilized
to enhance presence, usability, and interactions in an authentic Virtual Reality (VR) …

Sensory analysis methodologies are performed in sensory booths designed to minimise
external stimuli, lacking ecological validity. Immersive environments are used to introduce …