Utilizing the high temporal resolution of event-related potentials (ERPs), we compared the
time course of processing incongruent color versus 3D-depth information. Participants were …

Introduction Affective decision-making is a prominent topic in consumer psychology
research, with its core assumption being that consumers tend to purchase brands and …

A considerable number of studies have described the potential neural mechanism of
deception, but most deception studies have relied upon deception from experimental …

An eye-tracking experiment was conducted to investigate the effects of incongruous
contextual cues, both perceptual and conceptual, on pictorial metaphor processing. In a …

Studies on the effectiveness of shock tactics in tourism are few. This chapter examines the
perception of destination managers (DMs) in the utilisation of shock advertising to tackle bad …

Although investigating metaphors in advertising is gaining in popularity, there are still certain
unresolved arguments, such as the interaction between elements of different modalities …