In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

We review a growing body of research in consumer behavior that has examined when
consumers humanize brands by perceiving them as like, part of, or in a relationship with …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

This paper examines how users of anthropomorphised artificially intelligent (AI) agents,
which possess capabilities to mimic humanlike behaviour, relate psychologically to such …

The growth of neuroscience studies within tourism has been relatively slow, with limited well-
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record
the neural correlates of consumers' behaviour (eg, decision-making, emotion, attention, and …

With rapid advancements in machine learning, we consider the epistemological
opportunities presented by this novel tool for promoting organizational theory. Our paper …

This study performs a comprehensive bibliometric (performance analysis) and thematic
content analysis of global research in" neuromarketing or consumer neuroscience" and" …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

Managers today are under tremendous pressure to uncover factors driving customers'
attitudes and behavior. Unfortunately, traditional methods suffer from well-known limitations …