This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …

The classic model of loyalty proposed by Dick and Basu (1994) assumes that customers can
be naturally classified in four loyalty conditions. This model has been tested with cross …

This paper proposes a novel yet simple approach for tracking time-varying utility-based
brand equity using household panel data. Our two-stage procedure allows us to estimate a …

Innovation-driven durable goods markets see substantial changes in quality and available
choice sets and subsequent changes of the reference quality in the market over time …

As competition among CPG brands intensifies in both emerging and developed markets,
brand managers increasingly focus on price as the weapon-of-choice. This calls for an …

(1. 武汉大学质量发展战略研究院; 2. 宏观质量管理湖北省协同创新中心) 摘要:
从质量管理理论与产业竞争力理论出发, 提出了“质量要素+ 市场竞争+ 环境影响” …

The authors develop a dynamic factor model of brand satiation to explain longitudinal
variation in consumer purchases. Factor loadings are associated with a brand's position …

The present article introduces the concept of consumer spinning. This occurs when
consumers have lost track of their initial motivation to consume and engage unwittingly in …

Nowadays, brand choice models are standard tools in quantitative marketing. In most
applications, parameters representing brand intercepts and covariate effects are assumed to …

This primer provides a gentle introduction to the estimation and control of dynamic marketing
models. It introduces dynamic models in discrete-and continuous-time, scalar and …