Although mobile payment has long been introduced worldwide, adopting the system in the
retailing industry among baby boomers has been slow. This study aims to examine the …

Purpose This paper has a twofold objective:(1) to examine how trust and distrust mediate the
relationship between corporate social responsibility (CSR) and irresponsibility (CSI) …

Purpose The purposes of the present study were to analyse:(1) if there is a hierarchical
relationship between cognitive dimension (attention) and emotional dimension …

Objetivo: Analizar el efecto de los componentes cognitivos y afectivos en el apego a la
marca/comunidad, así como también el comportamiento posconsumo a través de las …

This research investigated the interplay between mood, disclosure language, and ad
skepticism on consumers' recognition and evaluation of native advertising. During two …

This study was conducted to define detailed factors by combining the factors of SNS (social
network services) information attributes and dual processing process theory and to …

In this study, the main objective is to identify the effect of ideological polarization on the
generation of both hate and purchase intent (PI), in relation to a brand. A survey encouraged …

With the continuous development of China's social economy, the competitiveness of brand
market is gradually increasing. In order to improve their own level in brand building, major …

An experiment was conducted with the goal of determining how mood and arousal influence
the way consumers process ad information in a search engine result page (SERP) …

Online purchase of products is common even with high tech products. This research sheds
light on an important interaction effect between mood and perceived satisfaction on product …