Pharmaceutical marketing practices are one of the main reasons that massively influence
the physician's prescribing behavior. This issue has been hardly explored in very little …

This research examines the effect of pharmaceutical companiesL (PCsL) corporate
reputation on drug prescribing intents. The aim is to determine the extent to which the PCsL …

Bangladesh is a pharmemerging country due to its large population. The pharmaceutical
industry is one of the priority industries for revenue earning of the government of …

Purpose Due to the proliferation of generic medicines, pharmaceutical marketing has
become increasingly competitive, and marketing executives are now focusing their attention …

Purpose: Aims to determine the most effective promotional tools putatively influencing
physicians' prescription behavior by examining five commonly-used promotional tools: sales …

The emergence of several pharmaceutical companies in the Philippines both multi-national
and local has increased the competitiveness of the pharmaceutical industry in the country …

Purpose: Our research investigated how physicians' personality traits influence and interplay
with other factors guiding their prescribing and medical decisions in a branded generics …

Because of the large population and industrialization, the pharmaceutical industry in
Bangladesh is growing fast. Which generics are leading the pharma industry? This study is …

Purpose: This article aims to investigate the influence of pricing and distribution on the level
of satisfaction and purchase decisions among consumers of pharmaceutical products in …

Purpose: This paper seeks to identify the impact of various pharmaceutical promotional tools
on the prescription behaviour of doctors. Design/methodology/approach: To analyse, 100 …