Despite recent industry attention, questions remain about how native advertising is
perceived and processed by consumers. Two experiments examined effects of language …

Sponsored news is a form of native advertising that has engendered much hope as a
solution for digital publishing revenue woes, but also much concern about whether the …

1 Native Advertising: Engagement, Deception, and Implications for Theory Cite as: Wojdynski,
BW (2016). Native advertising: En Page 1 1 Native Advertising: Engagement, Deception, and …

This study investigated how ad disclosure and ad recognition predict the effectiveness of
native advertising in relation to persuasion knowledge. Two experimental studies revealed …

Incorporating the theory of limited cognitive capacity and persuasion knowledge model, this
article examines the interaction effect between cognitive load and disclosure language on …

Sponsored editorial content is material with similar qualities and format to content that is
typically published on a platform or by a content provider, but which is paid for by a third …

The purpose of this study is to investigate the display of sponsorship disclosures in native
advertisements. Based on the native ad guidelines of the Federal Trade Commission, we …

Despite industry and academic attention to disclosures in sponsored content over recent
years, questions remain concerning how consumers process message and context-related …

This study explores how textual characteristics of native advertising affected audiences'
advertising recognition and perceived message credibility and media channel credibility …

Native advertising has become an increasingly important revenue component for many
online journalism publications. Because Web consumers engage in advertising avoidance …